“Our optical businesses can be extremely profitable- benchmarks for optical sales (frames/lenses) can be around 40-45% of a practice’s revenue. Just a minor increase in this can drastically change the revenue of a practice. It may just need a few small changes in how we look at sales. How can we make improvements in the optical portion of our practice to drive overall revenue growth?”
Read the article at https://eyethrive.net/how-changes-in-your-optical-business-strategy-can-increase-profitability-overall/.