“Although it’s a good problem to have, practice growth does generate new challenges. We recently expanded from a single doctor 4.5 days per week in an 1100 square foot space to 2 doctors (and additional staff) 4 days per week in a 3400 square foot space. Because of this, we more than doubled the size of our optical. With higher overhead costs, it became even more important to maximize our profitability in the optical. Ironically though, the new larger space created enough physical separation that it was more difficult for me to hear and see what was going on in the optical.”
Read the full article at https://eyethrive.net/how-i-used-metrics-to-manage-expansion-when-we-doubled-the-size-of-our-optical/.