“How can we make this easier for our patients and our optical staff, and increase all of these metrics? How can we show the patients the value of a good pair of glasses that checks off all the boxes? How can we truly connect with our patients to change the perception from selling to fulfilling a treatment plan that someone feels they can’t live without?”
Read the full article at https://eyethrive.net/features-versus-benefits-how-to-communicate-product-benefits-to-patients-for-better-results/.
