“I have always been interested in human behavior and looking at why people do things and what decisions they make. In optometry, there are so many places we can study behavior, but my favorite place is in the optical. With a combination of retail and medical, the optical is such a unique business space, and one that we can really have an impact on improving with a little thought and storytelling.”
Read the full article at https://www.optometricmanagement.com/newsletters/patient-pay-pearls/december-2021.
